To captivate users in today's crowded mobile landscape, developers must aim to create truly immersive experiences. This entails going beyond simply offering content and instead prioritizing on cultivating a impression of presence and participation. Exploiting innovative technologies like augmented reality (AR), virtual reality (VR), and haptic feed

The ST Gallen Guimarães Conference 2023 served as a dynamic platform for exploring and disseminating cutting-edge insights on innovation within the global business landscape. Participants from diverse backgrounds, including business leaders, gathered to engage in insightful workshops. Key themes addressed at the gathering included the effect of e